Prepaid dominates globally
Of 6.8 billion customers subscribers worldwide, 80% are prepaid
Postpaid subs stagnate while prepaid account growth continues 86% of topups are device originated where add. incentives exist
Maximising the customer LTV in an environment where customers prefer postpaid relationships
I can not charge them for my “ongoing” services easily
I can not offer them a new deal just when they need it
I can not retain them as customers when they are “out of balance”
Continuously engaging the consumer where no direct billing relationship exists.
Reach out to your customers right when they power on their mobile for the first time.
Create a customer profile that includes payment details when their propensity to do so is at the highest (e.g. iTunes or Google Play Account) Adding incentives will further improve conversion.
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